How a circuit control board can help traditional brands achieve a breakthrough in the high-end market.

Client Background & Challenges

Founded in 2005, FQ Home Appliances is a well-known international manufacturer of environmental appliances, primarily producing dehumidifiers, humidifiers, and air purifiers. Its products are mainly sold to the European and Southeast Asian markets.

• Pain Point 1: Severe product homogenization and lack of competitiveness: The company's original dehumidifier product line had limited functionality and traditional operating methods, making it difficult to stand out in the fierce market and resulting in a continuous decline in gross profit margin.
• Pain Point 2: Complex user operation and poor user experience: The older models required frequent manual adjustments by users, were noisy during operation, and could not be remotely controlled, failing to meet modern consumers' core demands for intelligence, quietness, and convenience.
• Pain Point 3: High after-sales maintenance costs and low customer satisfaction.: Traditional control boards have a high failure rate and lack fault warning and self-test functions, resulting in frequent after-sales maintenance, rising costs, and damage to brand reputation. 

The Ruichun Solution: 

Addressing the three major pain points of FQ home appliances, we offer a customized dehumidifier control board solution:

• By introducing an adaptive intelligent environmental management system, the product gains core selling points such as "one-click intelligent dehumidification" and automatic switching between multiple modes, and supports an elegant APP interface, thus differentiating the product.
• By applying FOC frequency conversion and PID algorithm, the operating noise is significantly reduced to a library-level quiet level; at the same time, the integrated Wi-Fi module enables remote control and scheduling via mobile phone, greatly improving the user experience.
• Employing industrial-grade stable components and seven layers of safety protection significantly reduces the failure rate of circuit boards; the addition of fault self-diagnosis and remote early warning functions resolves most potential problems in advance, reducing on-site repairs.

Results & Market Impact

• The market response has been enthusiastic: After the launch of the smart dehumidifier equipped with the new control board, it has become a best-selling product in the category due to its "truly quiet", "intelligent" and "worry-free" experience, which has garnered a 98% positive user rating.
• Sales and profits both increased: Sales of mid-to-high-end products increased by 200% within 6 months, and the overall gross profit margin increased by 15%, successfully opening up a new market for smart home appliances.
• Brand image upgrade: Successfully transformed from a traditional manufacturing brand into a provider of "intelligent and healthy environment solutions," significantly enhancing brand premium and customer loyalty.

"Our collaboration with Ruichun is a crucial step in our product strategy upgrade. They provided not only a high-performance control board, but also a complete intelligent solution. The successful launch of our new product has given us a new growth engine in a highly competitive market, and substantially expanded our profit margins. We are especially grateful to the Ruichun team for their professional and efficient technical support and in-depth cooperation."

— Mr. Zhang, General Manager of FQ Home Appliances